Long-term Trends: How Our World Is Changing Right Now
Many an innovation team or strategy team will do a macro trend analysis at the beginning of the product development process or strategy process. This helps them to see where the industry is going and how they may innovate/strategise in the context of this change. Time and again, the same mega-trends come up - not surprising because they are just so ubiquitous.
After the umteenth trend analysis, I thought I would note some of the common ones down to save time. This is that list. It is not indendended to be exhaustive; nor is it intended to be a mutually exclusive taxonomy. It is simply intended to inspire ideas and insights for innovation teams.
Global Mega-trends
Politics
Democracy and libralism - spread of democracy / delicingin social cohesion / decolonization and Nationalism
Changing nature of conflict - The long peace / changing conflict / cyber warfare / social manipulation / technomic war?
Shift to multipolarity - Rise of China and India
Economics
Economic growth (1 2) - industrial revolution / emerging economies / increasing productivity
Changing distribution of wealth - Income inequality (1, 2) / rising middle class / reduction in poverty
Globalisation (2, 3) - exploding global trade, slowed (1) / rise of the service economy /
Long-term money trends - Ever cheaper money / low inflation / crypto-currencies
Social
Demographic change - population growth / longer lives / urbanization and megacities (1 2 3) / migration / mobility / mental health
Social progress - pacification (1) / individualism / gender equality / racial equality / more access to water / improving education / improving health (1, 2)/ pandemic risks
Online lives - attention economy / public voice & social media / synthetic media
Changing nature of work (1) - Rising education / life-long learning / More leisure time / flexibility & gig-economy / global multicultural teams (1) / GenZ
Consumerism - GenZ, rise of entertainment, personalisation, behavioural consumer
Technological
Industrialisation - electricity, mechanisation, automation, 3D printing,
Computerisation - digitalisation , computing ubiquity, Cloud computing / Quantum computing / digital security
Artificial intelligence - big data / machine learning / augmented intelligence
HyperConnectivity - internet ubiquity / communications, IoT, over-night shipping, cheap travel, 5G
Human-augmentation - mobile computing, wearable computing, VR, neural-link
Genetics - CRISPR, microbiomes, synthetic biology
Space exploration?
Legal
Changing regulation - stricter regulations, complexity / stronger institutions
Environmental
Meta trends
Increasing rate of change - increased collective learning (big history) / perceived / real
Rising complexity - intersection between these trends / shortening planning horizon
Souces:
https://www.thegeniusworks.com/wp-content/uploads/2016/01/Megatrends-2025-Frost-and-Sullivan.pdf
https://assets.ey.com/content/dam/ey-sites/ey-com/en_gl/topics/megatrends/ey-megatrends-2020.pdf
https://media.economist.com/sites/default/files/pdfs/store/megachange.pdf
https://sloanreview.mit.edu/article/the-world-in-2030-nine-megatrends-to-watch/